What Is Trademark Infringement?
Trademark infringement is the unauthorised use of a mark identical or confusingly similar to yours on related goods or services. Left unchecked, it confuses customers, dilutes your brand and costs you sales. For registered marks you can pursue infringement; for unregistered marks, the law of passing off may help.
ZenPoint assesses the misuse, sends a measured cease-and-desist notice, and advises on enforcement options and remedies — from injunctions to marketplace takedowns.
What We Do
- Fast, professional response to brand misuse.
- Cease-and-desist notices drafted to be taken seriously.
- Enforcement strategy matched to your situation.
- Marketplace and online takedown guidance.
How It Works
What You Receive
- Assessment of the infringement and your options
- A professionally drafted cease-and-desist notice
- Enforcement and escalation strategy
- Guidance on remedies and online takedowns
Frequently Asked Questions
What counts as trademark infringement?
Generally, unauthorised use of a mark identical or confusingly similar to a registered mark for related goods or services. We assess your specific facts and advise on the strength of your case.
What remedies are available?
Depending on the case, these can include injunctions, damages or account of profits, and delivery-up of infringing goods. Outcomes vary with the facts.
What if my mark is not registered?
You may still have rights under passing off, based on your reputation and goodwill — though registration makes enforcement far stronger.
Someone is selling fakes online — can you help?
Yes. We advise on and pursue takedowns on marketplaces and online channels. A registered trademark makes platform takedowns significantly easier.
Someone copying your brand?
Speak with a trademark consultant about your enforcement options.
Request a trademark review →Important: Cease and desist notices must be carefully drafted to avoid Section 142 liability for groundless threats. ZenPoint’s process ensures all claims are properly founded and legally sound.
Civil suits before the High Court are conducted by qualified advocates. ZenPoint engages qualified legal counsel for all litigation representation.